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Melbourne - Music Festival - Concert - Food Wine

Flea Market - East Coast - Holiday Australia - Sydney






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Diva And Flea

RRP $16.99

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Diva, a small yet brave dog, and Flea, a curious streetwise cat, develop an unexpected friendship in this unforgettable tale of discovery from an award-winning author/illustrator pairing.

For as long as she could remember, Diva lived at 11 avenue Le Play in Paris, France. For as long as he could remember, Flea also lived in Paris, France – but at no fixed address. When Flea flaneurs past Diva's courtyard one day, their lives are for ever changed. Together, Diva and Flea explore and share their very different worlds, as only true friends can do.

About the Author

Mo Willems is a three-time Caldecott Honor winner for Don't Let the Pigeon Drive the Bus!, Knuffle Bunny: A Cautionary Tale and Knuffle Bunny Too: A Case of Mistaken Identity. His celebrated Elephant & Piggie early-reader series has been awarded the Theodor Seuss Geisel Medal on two occasions as well as three Honors. Other favourites include Goldilocks and the Three Dinosaurs and That Is Not a Good Idea. Before he turned to children's books, Mo was a writer and animator on Sesame Street, where he won six Emmy Awards. Mo lives with his family in Northampton, Massachusetts. Find him online at www.mowillems.com and on Twitter as @The_Pigeon.

About the Illustrator

Tony DiTerlizzi is a New York Times bestselling author and illustrator who has been creating books for over a decade. From his fanciful picture books such as The Spider & The Fly (a Caldecott Honor book) to chapter books like Kenny and The Dragon and the WondLa trilogy, DiTerlizzi always imbues his stories with a rich imagination. With Holly Black he created the middle-grade series The Spiderwick Chronicles, which has sold millions of copies, been adapted into a feature film and been translated in over thirty countries. Find him online at www.diterlizzi.com and on Twitter at @TonyDiTerlizzi.


Marketing To Older Consumers

RRP $402.99

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Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easier for the busy decision maker to find out how older consumers behave and why. By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy. Specifically, the book helps the reader understand how changes in mental processes in late life might affect the way an older person responds to marketing stimuli, and how lifestyles of mature persons can form the bases for designing effective marketing strategies. Finally, the author discusses specific aspects of older consumers' consumption and behavior in the marketplace, including mass media use, expenditure and consumption patterns, shopping habits, product/service acquisition process, as well as behaviors following purchase. At the end of each chapter, the author outlines several implications of the material presented that will be of interest to marketers, retailers, advertisers, social workers, public policy makers, and students of human behavior. The book ends by summarizing key points, drawing conclusions, and making recommendations to various groups interested in serving the mature market. The results of hundreds of studies are reviewed and presented in such a way that they can be used by practitioners. The book begins with an examination of the older consumer market and its characteristics. Age-related changes in late life and theoretical explanations for them are discussed next to help the reader understand human behavior in general and consumer behavior in particular.



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